Go Green - China Must Also Play a Role

Our world is facing a huge crisis today in the form of global warming. Though most recognize that it is a bomb ticking away and awaiting to explode, few of us actually make an effort to change this dangerous trend. Lots of research and methods are being discovered and discussed but very few concrete steps have been taken yet. The major culprit is the industries that contribute maximum carbon dioxide and other dangerous gases to the environment. Although it is imperative that each of us do something to reduce our carbon footprint on earth, the industries and huge factories in the developing worlds should be forced to take up real concrete methods of curtailing pollution.

With rising population, the world has to increase production of materials and goods for all. This obviously calls for more and more industries in the world, which will only add more emitting pollutants to the atmosphere. The world needs to come together to work out solutions that can both save the environment and maintain economic development.

The problem of global warming represents a serious threat to the entire world. We are running out of time as warned by many scientists around the globe. People have created this problem by greatly increasing the greenhouse gases in the atmosphere; and people working together will be the only way to stop it.

As President Obama makes an effort to introduce and promote green enterprises and industries, he will face a startling fact. Most pollution is created by China and the developing world. So no matter how much the developed world reduces their carbon emission, countries like China will compensate it with more pollutants. The per capita emission has increased six times today thanks to industrial projects which do not follow minimum environmental laws and directives.

It is imperative that Chinese President Hu Jintao and the other world leaders start to outline a plan now that will be followed by most countries, particularly China, in going green in their business practices.

However, the problem facing the world is that if we tackle this problem from a micro level, we come face to face with industrialists who are trying very hard to make their business a success and increase profit. There is nothing wrong in that because more profit would mean greater investment and a stronger economy. But most of these factory/industrial owners do not take into account the bad effects of pollution due to the emissions and discharges from their units.

Scientists across the globe are insisting that the environmental costs should also be included in the production costs. But, unfortunately, the busy industrialists do not have time to take into account the social and environmental responsibilities of the company; and, hence, little to no effort is made by them to alter the situation. Forcing the overworked staff to look into ways to follow the green norms is not cost effective in the long run.

A better way to tackle the problem is to hire a Green Consultant. The Green Consultant would look into individual business practices and suggest concrete methods to reduce pollution and reduce wastage and improper use of resources. For a nominal fee the consultant would work throughout the year to move the business toward a successful GCI Green Building certification. However, because businesses differ in nature, region, demands, budget, etc., it would make sense that one approach for all may not work well.

Consult the Green Business League website to learn more about the consultant and their expertise.

Samm Parker is author of this article on Nationalgeographic.

Find more information about Global warming here.

TheGrahamBaileyShow Episode 3 in Going Green

]]> http://savingplanetenergy.com/02/go-green-china-must-also-play-a-role-3/feed/ http://savingplanetenergy.com/02/green-roof-2/ http://savingplanetenergy.com/02/green-roof-2/#comments Mon, 20 Feb 2012 16:30:24 +0000 Saving Planet http://savingplanetenergy.com/02/green-roof-2/

Green Roof

The World Energy Crisis - How Can We Cope?

The world has some decisions about sources for future energy. The increase in population and increasing demand present a problem. The cost of conventional non-renewable energy sources is on the rise. Oil, gas, water, coal, and other natural resources have a limit to their supply.

Gas, Oil and petroleum products are more expensive than ever, and the supply is running thin. Many may think that the planet may never run out of these however it seems that drilling these supplies is becoming ever more difficult. There have been three major energy crises thus far.

Due to the shortage of resources and decreased output, the cost of these energy sources has increased rapidly over the years.

How long will it take before all of these resources are exhausted? The truth is that we really do not know. Experts say that 50% of the world’s supply of available oil has been exhausted. Every day the demand is increasing and it could take mere decades to exhaust the supply of crude petroleum.

What could possibly be done about this situation? How can we as a society cope with the energy crisis at hand? What can we consumers do about this? We can all start by understanding the importance and impact that energy has in our lives. These supplies of energy should not be taken for granted. Additionally we should avoid wasting energy.

There are simple things that we could do to conserve such as getting involved with a car pool, check our car tires for proper inflation, and using fuel efficient vehicles. If we can cut down on our use of fuel and oil in everyday activities we can be further prepared for the impending energy crisis.

Another way that we can cope with the energy situation is by utilizing renewable energy sources. Solar and wind power systems are becoming ever more available. These power solutions are feasible, cost effective and environmentally friendly. In addition, you save on your power bill and help contribute towards a better future for our world.

Make power at home with solar and wind energy to eliminate your power bill. Get our complete guide at EnergySolutionsDIY.com.

Water’s Role in Global Warming

Last week, we introduced you to the Resource Matrix, which is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

We showed you how economics leads to people maximizing their benefits in “win-lose” propositions: you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom. And how we’ve been hypnotized in believing what they want is also what we want.

But the scales have been falling from our eyes, we’re beginning to see the truth, and the power has been shifting away from the “I want your goodies for nothing” crowd:

• Do-gooders have increased our awareness and worked to change deals from “win-lose” to “win-win”
• There is no “free lunch:” finite energy resources will run out; actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible; and that the “I want your goodies for nothing” crowd hasn’t been telling the truth

We now realize we’re all in this together: we have greater awareness of our actions and the desire to change, and have ways to change.

Hallelujah and Praise the Collective!

Today, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.

None of this is to dismiss or diminish the contribution of fossil fuels in global warming. Hey, just like the Special Olympics, if you participate, you get a medal. We just think that gold-medal winner Fossil Fuels has stolen the spotlight, letting silver-medalist Water Use keep us hypnotized in believing that water is a free lunch, and that nature will clear up polluted waters while getting away with breaking the rules.

Water, water, everywhere,
not a drop to drink.

According to our friends at How Stuff Works, who I wrote about sarcastically for their oxymoronic clean coal article in discussing how true public relations stuff really works, gives us this data:

• 98% of the planet’s water is in the oceans. It’s salt water - we can’t drink it or irrigate our crops with it.
• 2% is usable. Of that 2%:
  • 80% is locked up in polar ice caps and glaciers
  • 18% is underground in aquifers and wells
  • 1.8% is in lakes and rivers
  • 0.2% is elsewhere: either floating in the air as clouds and water vapor, locked up in plants and animals (and your body), and in foods and beverages.

Okay, so 20% of the usable water (only 0.4% of all water on Earth) is accessible, right?

Well . . . no. Many of the aquifers, wells, lakes, and rivers have been sucked dry like a once-juicy fly carcass in a spider’s web. (The 18% and 1.8% you see above is like the money in the Social Security Fund: there actually is nothing there.)

And many of those water sources that do still have a drop to drink are worse than the ocean’s salt water. Drink salt water and you’ll need to yawn into a bucket. Drink this water and you’ll kick the bucket.

And I know you aren’t asking this burning question:

“So . . . global warming to release fresh water from ice caps and glaciers is a good thing, no?”

Percentage this, percentage that.
Talk my language, will you?

I know I’m pulling the disgusting old government trick: drowning you in an ocean of water statistics.

So let’s make it plain and simple:

You bring in $10,000 a month. You’re also living high on the hog and doing your personal best to outshine every bling-bling Hip Hopster Musical Artist in materially conspicuous consumption:

• $9800 goes to the McMansion mortgage and gold-plated Rolls Royce lease
• $160.00 goes to investments in clothing and accessories
• $0.40 has been lost in the sofa cushions
• $39.60 a month is for everything else: food, phone and electric bills, income taxes, and all the other non-essentials: Don’t spend it all in one place!

Aquifers and wells and lakes and rivers:
Dry or polluted, oh my!

Fred Pearce, author of When the Rivers Run Dry, helps us quickly understand it:

We can all save water in the home. But as laudable as it is to take a shower rather than a bath and turn off the faucet while brushing our teeth, we shouldn’t get hold of the idea that regular domestic water use is what is really emptying the world’s rivers. Manufacturing goods … consumes a certain amount, but that’s not the real story either. It is only when we add in the water needed to grow what we eat and drink that the numbers really begin to soar. (emphasis mine.) (Fred Pearce, When the Rivers Run Dry, Boston: Beacon Press, 2006. p 3)

Here are a few numbers he gives:

• to grow a pound of rice: 250 to 650 gallons of water
• to grow a pound of wheat: 130 gallons
• to produce a quart of milk: 500 to 1000 gallons
• to produce a pound of cheese: 650 gallons
• to produce a 1/4 pound of burger: 3000 gallons

He kindly puts water use into perspective in annual terms:

• 1 ton (265 gallons) for drinking
• 50 to 100 tons (13,250 to 26,500 gallons) around the house
• 1500 to 2000 tons (397,500 to 530,000 gallons) for food and clothing

—————————————–

sidebar:
How Many Gallons to Produce One Pound of Beef?
Lies, damned lies, and statistics

US Beef industry’s Cattlemen’s Association: 441 gallons
Fred Pearce: 12,000 gallons
Water Footprint Network: 1854 gallons (calculations: 15500 litres of water per kg; 4079 gallons per kg; 1854 gallons per pound)

In an industrial beef production system, it takes an average three years before the animal is slaughtered to produce about 200 kg of boneless beef.

The animal consumes nearly 1300 kg of grains (wheat, oats, barley, corn, dry peas, soybean meal and other small grains), 7200 kg of roughages (pasture, dry hay, silage and other roughages), 24 cubic meter of water for drinking and 7 cubic meter of water for servicing.

This means that to produce one kilogram of boneless beef, we use about 6.5 kg of grain, 36 kg of roughages, and 155 litres of water (only for drinking and servicing).

Producing the volume of feed requires about 15300 litres of water on average.

—————————————–

Where does all that water come from?
From virtually everywhere

If it comes from imported goods (Thai rice or Egyptian cotton), the water comes from those countries.

When the water is collected from rivers or pumped from underground, as it is in much of the world, it’s:

• increasingly expensive
• increasingly likely to deprive someone of water (nothing to drink)
• increasingly likely to empty rivers and underground water reserves

And when the rivers are running low, as they are more frequently, there is less water to grow anything at all.

The water used in growing and producing goods around the world is known as “virtual water” and the trade of these goods is known as “virtual water transfers.”

And who’s the biggest water exporting Mouseketeer of them all? The United States.

When you drink coffee from Central America, you are influencing the hydrology of the region, virtually taking a share of the Costa Rican rains. The same is true within a national and regional boundaries. The Colorado River is drained so Californians can eat their Big Macs and have friends over for a Sunday afternoon barbecue.

In the same way that your use of fossil fuel is measured as a “carbon footprint,” your water use, actual and through virtual water transfer, is measured as a “water footprint.”

How big is my water footprint?
I’ll show you mine if you show me yours

Arjen Y. Hoekstra, professor at the University of Twente, the Netherlands, introduced the water-footprint concept in 2002. It “shows water use related to consumption within a nation, while the traditional indicator shows water use in relation to production within a nation.” (Hoekstra and Chapagain, Globalization of Water, Malden: Blackwell Publishing, 2008, p. 3)

With Hoekstra and Chapagain’s water footprint calculator (waterfootprint.org), you select your country, input food, domestic water use, and industrial goods consumption, press a button, and you get your:

• total water footprint for the year
• bar charts for the three components
• bar charts for individual food categories

For example, you’re in the US, eat only 1 pound of cereal a week (.4545 kg) and have a low-fat, low-sugar diet, use a low-flow showerhead, use a no-flush eco-toilet, and never run the tap while brushing your teeth. Two extremes:

• You’re the hippiest of the hip: making $10,000 a year: Your water footprint: 245 cubic meters (65,170 gallons)
• You’re the hippiest of the Yuppies: making $120,000: Your water footprint: 2979 cubic meters (792,414 gallons). Difference due to your income’s effect on industrial production.

Three notes on the calculations, because Professor Hoekstra is European and lives in the social welfare country that started birthing hippies in Amsterdam decades before they showed up in the US at Woodstock:

1. You input kilograms for food:
   • 1 kilogram = 2.2 pounds = 35.2 ounces
   • 1 ounce = 0.028 kilograms. 1 pound = 0.454545 kilograms
2. Your water footprint is in cubic meters per year:
   • 1 cubic meter = 35.3 cubic feet = 266 gallons
3. The higher your income, the greater your water footprint, even if you don’t personally consume anything: you’re a capitalist pig supporting the Establishment Regime, I guess

So how is Cinnamon’s capitalist water footprint? Answer: 650 cubic meters (172,900 gallons)

I showed you mine. Now you show me yours:

Get the naked truth: Calculate your waterfootprint now:

Water’s running out:
I get the fossil fuel analogy so far.
And what about climate change?

We return to Fred Pearce’s book to find an example, of which he has oceans:

China’s Yellow River: The fifth longest in the world, it begins high in the mountains of eastern Tibet and journeys more than 3000 miles. Almost half a billion people depend on it for drinking and crop irrigation, and it’s made China the world’s largest wheat producer and second largest corn producer. Yet more than half of the lakes it feeds have disappeared over the last 20 years, and a third of pastures have turned to desert. This desertification generates huge dust storms that choke lungs in Beijing, close schools in Koreas, dust cars in Japan, and rain dust on mountains across the Pacific and Western Canada.

State irrigation projects along the Yellow River soak up the majority of its water - the total official allocations are greater than the actual flow.

The resulting drought could be an early warning sign of global warming.

Much of the declines in moisture reaching rivers is in line with prediction of climate researchers. So how does this global warming happen?

Higher air temperatures from desertification increase evaporation from oceans and intensify the water cycle. This increases atmospheric water vapor - 8 to 10% more than today. This increases global rainfall, but the rain is being redistributed: middle latitudes (read: the US) are becoming drier. Higher temperatures increase evaporation on land, meaning soil dries out faster, meaning less rainfall is reaching rivers.

The higher temperatures melt glaciers and snowpacks. At first, this leads to unpredecented floods. After the glaciers disappear, meltwaters that feed rivers disappear. The combined decreasing rainfall and increasing evaporation will lower moisture by 40% in the southern and western states.

The Sierra Nevada snowpack could diminish by 70 to 80 percent over the next 50 years. And some of the world’s most productive agricultural regions could dry up.

Global climate is becoming more extreme: the dry areas become drier, and the wet areas become wetter. And more areas are becoming dry deserts. Loss of habitat and agricultural lands. It’s a vicious cycle.

So what can you do?
Navigating through the Resource Matrix

As Fred Pearce points out, your drinking and bathing account for 0.05% of your total water consumption. Your food and clothing weigh in at 95.00%, although I find his 12,000 gallons needed to produce a pound of burger rather wild.

As Professor Arjen Y. Joekstra shows with his Water Footprint Calculator, your consumption of meats accounts for a lot, as does your guilt by association of being in an industrialized country.

The obvious solution: eat fewer e-coli burgers from your neighborhood Salt and Fat Slop Bucket restaurant.

The wiser solution: like your choices in energy use, become more aware of the resources needed to produce anything and the consequences. Such as luxurious cotton grown in the Egyptian desert.

Next article in the water efficiency series:
How an illiterate, lice-infested, foul-mouthed
peasant on some other side of the globe affects you

We continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

Against GM Foods

Genetically modified (GM) foods are not being found to be safe for humans, or for the environment. There are a number of reasons why there a growing number of people are against GM foods. Are Genetically Modified Foods Safe? The reason to resist the growth of GM food in our diet is that it has a negative impact on our environment; plants and animals grown organically are not distorting their genetic makeup.

And in the rush to accelerate the production of genetically modified foods, scientists are short cutting testing methods. Recently, the United States Tufts University, School of Medicine was involved in testing the effects of genetically modified rice directly on children (by-passing the usual practice of testing on animals). This direct testing on children created controversy and a formal letter of protest from 22 international scientists to the University; the protest letter has been made public through various social media. 
 
The letter protested the use of children as a breach of medical ethics code since children cannot legally give their consent (since it is not deemed to be informed consent) to participate in experiments. As Professor David Schubert, Salk Institute of Biological Studies said, “…it is completely immoral to feed this rice to children without proper safety testing … [i]t’s like putting a new drug on the market with no toxicology or safety trials”.
 
In defense of their position, the Golden Rice Organization issued a press release that states they “…us[ed] the correct Chinese and US government approved processes, the trials in China went ahead last year with the formal approval of their parents and the understanding of the children”.   How do children understand the impact of genetically modified food on themselves or the environment? It’s a complex subject that many adults have a hard time understanding. Also, how can anyone (parents, children, or testing scientists) understand what the long term effects of genetically modified “golden rice” are on the human body without prior study or testing? 
 
More importantly, will the overall risks of genetically modified foods over time out weigh the alleged benefits? Farmers have cross-bred plants and animals for hundreds of years to improve their products. Improvements to size, produce yield, taste, hardiness have been achieved through relatively natural means and within nature’s own boundaries; different species were not bred together.
 
With the discovery of DNA and a method of gene extraction, the concept of genetic modification was born. The intent of genetic modification is to create food that grows quickly, yields much, is resistant to pests, to disease, and to other natural events. However a number of scientists respond that the benefits are not worth the risks; genetically modified foods often become resistant to herbicides and pesticides requiring ever increasing amounts. There is the suspicion (still unproven) that pollinating bees have been affected by the increasing use of these chemicals and that both pollinator and predator species have been affected by the genetically modified crops (also known as transgenic crops) through habitat destruction and use of dangerous herbicides and pesticides. 
 
Since the introduction of genetically modified foods, some scientists are reporting that food-related illness has increased. The only published human feeding study confirmed that genetic material in genetically modified soy transferred into the DNA of intestinal bacteria and continued to function. What long term impact will these foods have on the population and the environment?  There are many more potential risks in the development of genetically modified foods. Animals that were fed genetically modified feed appeared to suffer from increases in fetal death, low birth weight, sterility, and more. The concern is that human reproductive failure and sterility or infertility will be long term consequences to using GM foods.
 
In the US, the Department of Agriculture reports that cotton and corn crops have been genetically modified to produce their own Bt toxins since 1996. Bt modified crops are insecticidal crystal proteins and are considered effective against crop-damaging caterpillars. The toxins are considered important for pest control and since resistance to herbicides and pesticides is growing, the sentiment is that these genetically engineered Bt toxins will help to protect the crops. The issue with the GM Bt toxins is that they are considered serious allergens; ever wonder why so many more children and adults are exhibiting allergic reactions than ever before?
 

The problem with genetically modified foods is that there is also a reaction for the action; unfortunately, globally, in our rush to grow food supplies, we have not taken the time to properly test and research the long term impacts and effects of genetically modified foods. It is easy to be against GM foods - our planet is at risk.

To read more about genetically modified foods and the healthy alternative - organic foods, please visit Is Organic Food Better?
Kris Bovay is the owner of Voice Marketing Inc, the business and marketing services company, with a difference. She is also the owner of a small business website, more-for-small-business.com and an organic food website, Organic Food For Everyone. Kris has 25 years of experience in leading large, medium and small businesses … and a life-long passion for healthy food and a healthy environment. Copyright 2008 - 2009 Voice Marketing Inc.

Flashlight by Good Green Technologies

]]> http://savingplanetenergy.com/02/against-gm-foods-4/feed/ http://savingplanetenergy.com/02/world-tech-update-2/ http://savingplanetenergy.com/02/world-tech-update-2/#comments Tue, 14 Feb 2012 22:50:11 +0000 Saving Planet http://savingplanetenergy.com/02/world-tech-update-2/

World Tech Update

Go Green - Get Rid of Junk Mail

Four million tons of junk mail is sent every year…at least half of which is never even opened. You probably are aware that your name, address, and spending habits are regularly being traded and sold on the open market.  By investing half an hour now, you can rid yourself of most of the junk mail for up to five years…and save a few trees while you’re doing it.

So here are a few tips that you can work on to lessen the load of junk you get every day:

• Product warranty cards do not register your product…that was done when you purchased it. They are used to fin out about your interests and your income for the sole purpose of junk mail.
• When ordering something on the phone, tell them specifically to not give your name and address to other companies for any reason.
• Any time you donate money or order a product or service by mail, write on it in large letters, telling them not to sell your name and address.
• When the junk come by first class mail, cross out the address and bar code, circle the first class postage and write “refused: return to sender”.
• Your credit card companies are the worst offenders and probably sell your name and address more than anyone else. Stopping them is easy; you just need your address and social security number. One call does it all for agencies Equifax, Trans Union, Experian and Innovis. Dial 1-888-5 OPT OUT (or 1-888-567-8688) 24 hours a day.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

Climate Modeling Proves Global Warming

Many folks have taken to Global Warming, which by definition means the planet is warming due to CO2 from man-made emissions. If the planet were warming from any other source, it would be by definition called climate change. Unfortunately for the Global Warming evangelists the planet may not be warming, in fact, as of late the solar minimum is at a record low, and the planet is cooling.

Still, the believers in this doom and gloom scenario say that Climate Computer Modeling proves it. Oh, really, because as it stands humans wrote those computer models and the algorithms that generate these futurist prediction. In fact, one of the biggest issues with the climate modeling is they keep re-adjusting them to get the desired resultant. There is something seriously fishy about that.

Personally, I do not like pollution, land, sea or air, or even all that space debris up there. That’s just proof of inefficiency, which is not worthy of human potential or intellect. But, computer modeling is only as good as the program and data. Garbage in = garbage out.

If reduction of pollution, let’s say CO2 is the goal then let’s dump the scientific pretendism and get real; let’s just say that the human race has agreed to reduce greenhouse gases on the planet caused from mankind and then start doing it. But to hold this Global Warming doomsday theory out as real is really not helping anyone. In fact, we are liable to change our entire civilization’s infrastructure for no reason whatsoever.

Because the reality is that the Earth’s atmosphere and ambient surface temperatures heat up and cool in cycles and they have for billions of years, and there is nothing that mankind presently can do about that. Think on it.

Lance Winslow - Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

Hybrid SUV

]]> http://savingplanetenergy.com/02/climate-modeling-proves-global-warming-5/feed/ http://savingplanetenergy.com/02/the-resource-matrix-part-1-of-4-3/ http://savingplanetenergy.com/02/the-resource-matrix-part-1-of-4-3/#comments Sun, 12 Feb 2012 09:20:09 +0000 Saving Planet http://savingplanetenergy.com/02/the-resource-matrix-part-1-of-4-3/

The Resource Matrix Part 1 of 4

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.

You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

TheGrahamBaileyShow Episode 3 in Going Green

]]> http://savingplanetenergy.com/02/the-resource-matrix-part-1-of-4-3/feed/ http://savingplanetenergy.com/02/is-australias-emission-trading-system-going-to-work-effectively-3/ http://savingplanetenergy.com/02/is-australias-emission-trading-system-going-to-work-effectively-3/#comments Fri, 10 Feb 2012 11:00:16 +0000 Saving Planet http://savingplanetenergy.com/02/is-australias-emission-trading-system-going-to-work-effectively-3/

Is Australia’s Emission Trading System Going to Work Effectively

In Australia the government are introducing an emission trading or cap and trade scheme.  There are major concerns about the level of reduction the government wants to sign up to and also whether it will actually work.

As Australians we do need to take action about carbon reduction.  We are both the most vulnerable continent for feeling the effects of global warming and also we are the worst greenhouse emitters per head than any other country on the planet.  We emit even more than the USA and Canada who are our nearest competitors for this wooden spoon.  This is at least in part due to our huge coal industry.

The head of the Australia Institute’s Think Tank says that the Federal Government’s emissions trading scheme will have too many permits and will not reduce carbon emissions.

The Australia Institute’s executive director, Dr Richard Denniss, said the scheme’s flaws related to the 5 to 15 per cent emissions reduction targets, which he described as ”ridiculously low”, and he said there would be too many permits.  Dr Dennis said that “We won’t achieve the policy goal, which is to reduce emissions.”

Dr Denniss told the Senate that ”[If] we pass this legislation, we’ve got it for the next 10 years. And anyone that’s got a good idea a year later, it’s not going to help. This legislation is designed to not be tinkered with.”

Professor Clive Hamilton, from the Centre for Applied Philosophy and Public Ethics, said the proposed scheme had damaged Australia’s reputation. A reduction target of at least 25 per cent needed to be set if the Government wanted credibility on the world stage.   Australia would be better off taking no policy than the proposed model to the December climate change talks in Copenhagen, he said.

”It not only lowers the ambition of the world community but also excludes Australia from being a forceful player in negotiating … a strong international agreement.”

It is hard to see how exempting large emitters ignoring the 1.9 million small to medium businesses is going to help us reduce our carbon footprint. These same small businesses are currently suffering from financial stress, the business owners and managers are overworked and simply don’t feel able to handle anything new. Many don’t really understand what global warming is about or why it matters. 

We urgently need unambiguous communication so that small to medium businesses accept the reality of the need for change and also how easy it can be to make significant reductions with minimal time input and save money at the same time.

We also need to help low income households reduce their carbon footprint with more efficient heating and cooling and effective public transport.  We should NOT be giving them even more cash hand outs as “compensation” as currently promised by the government.  All households need to come on board and stop wasting power.

We need a clear message that going green applies to all of us, is easy and saves money - just “go for a grumpy walk and just turn it off”.  If every small business and householder just went around each office and home and did this it would be relatively easy for every one to reduce their carbon emissions and their power bill by 15-20%. At present we are told it will be difficult and it only applies to big business.  Such a wrong message - we all need to pull together.

A Brief given to the Victorian Government advises that the state should only bother with green measures if they are more cost-effective than alternatives.  They have been told to rethink programs such as subsidies for solar farms and hybrid car fleets because these will not contribute to any additional emission cuts under the federal scheme.

The Greens have concerns about the cost of emission permits being reduced by the actions of households, councils and governments, hence reducing industry’s incentive to cut emissions. This is more than simply an economic debate. Individuals and households should also be reducing their emissions. Achieving sustainability is a grassroots exercise that involves the entire community, and Australians are becoming aware of the need to remake the economy and society. The momentum must not be lost.

An additional concern is whether the legislation and also the international agreements reached in Copenhagen will be flexible enough to take account of emerging technology.  At present this does not appear to be the case.  Senator Wong, the Minister for Climate Change, rejected spending on biochar, a form of carbon capture in soil research because that is not listed in the protocol.  Thankfully some soil carbon storage research will now be funded in the agriculture budget but that begs the requirement for the legislation to be flexible and allow for new and future technology.

If the ETS cannot deliver real carbon reductions it is really a form of “greenwash” saying we signed Kyoto and have done something before the next election. The big problem is that the government looks ahead 3 years to the next election, Big Biz CEO’s also look to the short term of their contracts and bonuses.  Who looks ahead for our children?

Jean Cannon is an energy management and sustainable business consultant. If you would like more information about how to go green in your home or business and increase your business profits why don’t you go to http://www.itiseasytobegreen.com and download a chapter of my book of almost the same name and find out how to reduce your carbon footprint.

GLOBAL PULSE: The Color of Stimulus

]]> http://savingplanetenergy.com/02/is-australias-emission-trading-system-going-to-work-effectively-3/feed/ http://savingplanetenergy.com/02/what-is-the-real-co2-footprint-of-a-product/ http://savingplanetenergy.com/02/what-is-the-real-co2-footprint-of-a-product/#comments Fri, 10 Feb 2012 06:20:09 +0000 Saving Planet http://savingplanetenergy.com/02/what-is-the-real-co2-footprint-of-a-product/

What is the Real CO2 Footprint of a Product?

We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.

The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.

Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.

Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.

Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?

Lance Winslow - Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

Goes to the Animals: Vibration and Noise Control

Noise and vibration control is an issue that is much more common than one might originally think. In fact, it can creep up in the most unlikely of places. A good case in point is animal lab environments. Indeed, ALN Magazine recently ran an article titled “Noise & Vibration Considerations for the Animal Lab Environment.” Therein, the publication pointed out, “In the lab animal facility setting, noise, sound, and vibration affect the life cycle, interaction, and behavior of animals.” However, because “the impact of noise, sound, and vibration is a largely undocumented factor in the research,” it’s an often overlooked issue.

“If the sound pressure levels get too high,” the article continues, “there is a negative impact on animals and structures.” Vibration control, however, is just as important to these animals as noise control in that it “is a driving force behind radiated sound.”

Obviously, exposure to noise and vibration can be detrimental to an animal’s hearing, but the risks don’t stop there. “Sound and vibration can [also] have a physical impact on animals.” Even more startling, “Smaller animals are more susceptible to the affects of sound and vibration over time and will adapt or adjust accordingly. In some cases, mutations may result from exposure to undesirable conditions.”

How can animal laboratories mitigate these problems? The magazine notes, “The designers can control items that are constant disturbances that may greatly impact the animal community. Items within the designer’s control include ventilation system design, machinery vibration isolation, wall construction, lighting selection, and computer terminal placement.”

During the design process, animal labs may want to consult with a producer of custom-molded rubber and rubber-to-metal bonded parts for noise and vibration control. A world leader in the creation of rubber molding and rubber-to-metal bonded parts can help to create an environment that is not only safe for the animals being kept there but is also conducive to a healthy work environment for the people who are employed there.

The Vibro-Insulator line of isolators and mounts, in particular, aid in the control of noise, vibration, and shock. Selecting the right type of mount for an individual animal lab’s specific applications can prove tricky, however. That’s why consultation with an expert with reputable qualifications in rubber molding and rubber-to-metal bonding can be very beneficial.

Of course, once professional advice has been obtained, browsing the Vibro-Insulator catalog allows animal labs easy navigation so they can select the correct mount for their application. Rubber Vibro-Insulators come in a variety of styles and sizes to handle most vibration isolation problems. Most of the mount styles are designed to be used in either the compression or shear direction.
Selection of the proper Vibro-Insulator for a specific application boils down to a multi-step mathematical function that an expert can calculate for the lab or into which the lab’s design team can plug the following information:

1. The maximum load that must be supported.
2. The number of mounts supporting the load.
3. The frequency of the disturbing vibration.
4. Any restrictions on the size or style of the mount based on space limitations or assembly considerations.

Carmen Fontana is a Web Services Manager for Western Reserve Internet Services. Karman Rubber is a world leader in vibration control.

Temple Mecca Black Stone

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